2012 Student Challenge

Students of the MSc Marketing, Consumption & Society presenting proceeds of their fundraising as part of the Get BACk Marketing Leadership Challenge in UL Kemmy Business School

One of the first annual fundraisers to take place each year is the UL Kemmy Business Schools post graduates in marketing leadership module that challenges students to raise funds for a nominated Get BACk project. The objective over the past number of years has been to create awareness of Get BACk projects while raising funds through innovative initiatives.  Last year €6,000 was raised and presented to provide crèche facilities  and specific activity equipment in areas of social disadvantage. This year will see the MSc Marketing, Consumption & Society students take on the 2012 Get BACk Marketing Leadership Challenge in February.  We will keep you posted of events as they happen.